Mr Gideon Sango

Director of Marketing

Gideon is a business and IT consultant. He is passionate about entrepreneurship and finding digital solutions to everyday problems. He is an expert on developing business models and strong brand identity including logos, flyers, posters, corresponding adverts, graphic designs and web content.

At Books2Africa, he brands and manages the charity’s Social Media accounts; generates, publishes and promotes online content and press releases; and deploys search engine and keyword optimisation to advertise the charity to new supporters. Gideon manages the charity’s Google Ad Grant account, ensuring that Books2Africa maximises the benefits of Google advertising, analytics and other products. He also promotes the charity by exploring sustainable fundraising models using platforms provided by organisations such as Amazon and World of Books.

Gideon has an MSc in Computing and Entrepreneurship from the University of Kent in Canterbury, and a BSc in Information Systems from the American University of Nigeria. He has worked as an IT consultant with the Kent IT Clinic, a part of the School of Computing at the University of Kent, established to deliver workshops that focus on how small businesses can harness the power of current trends in information technology. He is also the founder of GeekyFix, a start-up IT firm that provides services including repair of computers and digital devices; branding and digital marketing; IT Support Helpdesk and backup/recovery systems for small to medium size businesses. His Masters dissertation focused on the importance of cybersecurity in confronting human security challenges in a digital age.

Gideon is passionate about helping small and medium sized businesses in Africa maximise the power of technology to grow their business.


MSc, Computing and Entrepreneurship
The University of Kent, Canterbury, 2012

BSc, Information Systems
American University of Nigeria, Yola, 2011

Academic Skills


IT Skills

Microsoft Office
Web design, HTML, CSS, Javascript
Graphic design, Adobe CC

Other Skills

Media and Photography

Language Skills


Coronavirus (Covid-19) updates

A quick update about what Books2Africa is doing in response to these uncertain times caused by the outbreak of Coronavirus (COVID-19). Our top priority is the health and wellbeing of our staff, volunteers and supporters. Key to this is following government recommendations closely. Thankfully no suspected cases of COVID-19 have been reported amongst our staff and volunteers. Our Processing Centre in Canterbury is still operational and well stocked with the enough books and resources to ship to Africa.

Please read our updates below on steps taken to minimise the risk to staff, volunteers and supporters.

  • Public Book Collections Suspended: Effective today, we are suspending our collection service for book donations by members of the public in the UK. Although this will affect our book donation numbers, it would reduce the workload on our paid staff who continue to work during this difficult period to ensure the charity remains operational. This will be reviewed at the end of Easter on 14th April 2020.

  • Warehouse Volunteering Suspended: Effective today, we are suspending all volunteering work at the Processing Centre in Canterbury. This means all our UK and International Volunteers are no longer allowed to come into the Canterbury site. Although this will affect our processing and sorting capacity, it makes it easier for us to enforce government advise on social distancing and minimise the risk to paid staff who continue to work normal hours, ensuring our charity shop remains operational and shipments to Africa are dispatched. This will be reviewed at the end of Easter on 14th April 2020.

  • Online Volunteering: During this suspension of warehouse volunteering, we will be assigning all our volunteers to our Education Team to work on a variety of fundraising tasks online. To this end, all our International Volunteers are required to attend an online Skype meeting with our Director of Education on Wednesday 25th March at 9:30 am. UK volunteers who would like to join in can also email [email protected] to indicate their interest in order to receive further instructions on joining the meeting.


Finally a word of encouragement – Do not be afraid, stay safe and continue to have faith that this will soon pass. 
  • The strictest hygiene standards are being followed at our Processing Centre, with hand sanitisers, disinfectant sprays, plastic gloves and posters reminding staff, volunteers and supporters to wash their hands regularly and wipe their work surfaces.


  • No contact deliveries: Couriers delivering boxes to the Processing Centre will no longer require you to sign by hand on delivery. Rather, they are advised to enter your initials.


  • Drop-offs and tours suspended: From next week, drop-off appointments by members of the public will be suspended until further notice. Until then, staff and volunteers are advised to receive deliveries without contact and avoid giving members of the public tours of the Processing Centre.


We appreciate your understanding as the situation evolves and reassure you that we will take necessary steps to ensure your safety whilst trying to also fulfil our charitable objectives. If you need any support or advice, you can send us an email [email protected]

Thank you for your continued support and do subscribe to our coronavirus updates if you want to be remain updated.
Books2Africa UK Team

  • :

Shipping and delivering 1 million books every year
involves the following:

  • 20,000 books fit in 1 x 20ft container
  • 1,000,000 books fit in 50 x 20ft containers
  • 4 x 20ft containers shipped monthly
  • £5,000 to process, ship and clear each container of 20,000 books
  • £20,000 delivers 4 containers monthly
Fundraising Target
  • 2,000 individuals giving £10 or more monthly, or 50 corporate partners sponsoring 1 container per year. Thank you.


Processing in the UK


Freight from the UK


Clearing and haulage in Africa

Books2Africa is a UK registered charity number 1152599