Mr Gideon Sango

Director of Marketing

Gideon is a business and IT consultant. He is passionate about entrepreneurship and finding digital solutions to everyday problems. He is an expert on developing business models and strong brand identity including logos, flyers, posters, corresponding adverts, graphic designs and web content.

At Books2Africa, he brands and manages the charity’s Social Media accounts; generates, publishes and promotes online content and press releases; and deploys search engine and keyword optimisation to advertise the charity to new supporters. Gideon manages the charity’s Google Ad Grant account, ensuring that Books2Africa maximises the benefits of Google advertising, analytics and other products. He also promotes the charity by exploring sustainable fundraising models using platforms provided by organisations such as Amazon and World of Books.

Gideon has an MSc in Computing and Entrepreneurship from the University of Kent in Canterbury, and a BSc in Information Systems from the American University of Nigeria. He has worked as an IT consultant with the Kent IT Clinic, a part of the School of Computing at the University of Kent, established to deliver workshops that focus on how small businesses can harness the power of current trends in information technology. He is also the founder of GeekyFix, a start-up IT firm that provides services including repair of computers and digital devices; branding and digital marketing; IT Support Helpdesk and backup/recovery systems for small to medium size businesses. His Masters dissertation focused on the importance of cybersecurity in confronting human security challenges in a digital age.

Gideon is passionate about helping small and medium sized businesses in Africa maximise the power of technology to grow their business.

University

MSc, Computing and Entrepreneurship
The University of Kent, Canterbury, 2012

BSc, Information Systems
American University of Nigeria, Yola, 2011

Academic Skills

Reading
Writing
Research
Editing

IT Skills

Microsoft Office
Web design, HTML, CSS, Javascript
Graphic design, Adobe CC

Other Skills

Media and Photography

Language Skills

English
Hausa

  • :

Shipping and delivering 1 million books every year
involves the following:

Volume
  • 20,000 books fit in 1 x 20ft container
  • 1,000,000 books fit in 50 x 20ft containers
  • 4 x 20ft containers shipped monthly
Costs
  • £5,000 to process, ship and clear each container of 20,000 books
  • £20,000 delivers 4 containers monthly
Fundraising Target
  • 2,000 individuals giving £10 or more monthly, or 50 corporate partners sponsoring 1 container per year. Thank you.

30%

Processing in the UK

30%

Freight from the UK

40%

Clearing and haulage in Africa

Books2Africa is a UK registered charity number 1152599